It has been suggested that I need a find a reason or context to place my animation within. I have said that I want my animation to be treated as something commercial as opposed to a piece of avante-garde filmmaking. If it's commercial then I need to know what purpose my animation is serving. For example Squint/Opera projects often revolve answering questions, such as 'What would London look like if it was flooded?'. The challenge is obviously going to be finding out what this question is but this sort of questioning and reasoning will give my animation a whole other dimension.